A IMAGEM DE MULHER CONSTRUÍDA PELO DISCURSO POLÍTICO
UMA ANÁLISE VERBIVOCOVISUAL
DOI:
https://doi.org/10.24979/274Keywords:
Social voice, Male behavior, Female universeAbstract
This article has as its main objective the verbal-visual analysis of the video that proposes a tribute to the 2017’s International Women's Day, published on the website of the Legislative Assembly of the State of Roraima (ALE / RR) prepared by the program "Abrindo Caminhos". Based on the process of linguistic discourse construction in which the social voice reflects and refracts, according to Bakhtin's conceptions, the video will deal with a “supposed” male behavior to deal with the female universe by constructing an image of Woman propagated by political speech. Each social sphere has different and distinct texts appropriately intended for the activity of human communication, so language does not configure a reality as it is, because its representation is concretized through the ideological and discursive construction of social facts. Thus, considering that the presentation of this video would apparently be aimed at children, with a cheerful and relaxed musicality, this utterance becomes even more dangerous, because it induces to think ingenuity, however, elements such as colors. , images and symbols present in the video veilly convey the message that treating a woman well is considered a heroic attitude, reinforcing the stereotype of the female as fragile.
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